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		 Personality Testing This article comes to us by way of Assessment Industry Network's: www.PersonalAssessments.com Personality Testing is a $400 Million Industry In the September 20, 2004 issue of The New Yorker magazine, Malcolm Gladwell analyzes the shortcomings of popular personality tests like The Myers-Briggs Personality Inventory and the Thematic Apperception Test. Personality testing is a $400 million a year industry, thanks largely to corporations who want a window into employees' strengths and weaknesses. But what can the tests really tell us? The basic answer: "It depends." Human beings have long looked for signs of order in the unruly variety of our own natures. Today, this need for coherence is met largely by theories about personality--as measured, usually, by personality tests. All these personality assessments serve the same deeply felt needs: 
 Perhaps, the most potent effect of personality testing is its most subtle. For almost a hundred years it has provided a technology, a vocabulary, and a set of ideas for describing who we are, and many Americans have adopted these as our own. Personality questionnaires are used even more widely in the workplace: a 2003 survey shows that personality tests are now administered by 30 percent of American companies, from mom-and-pop operations to giants like Wal-Mart and General Motors. Perhaps, no other personality test has achieved the cult status of the Myers-Briggs Type Indicator, an instrument created in the 1940s by a Pennsylvania housewife. Fiercely proud of the test she called "my baby," Isabel Myers believed that it could bring about world peace--or, at least, make everyone a little nicer. The Myers-Briggs, which assigns each test taker a personality type represented by four letters, is now given to 2.5 million people each year, and is used by 89 of the companies in the Fortune 100. Employed by businesses to "identify strengths" and "facilitate teamwork," the Myers-Briggs has also been embraced by a multitude of individuals who experience a revelation (what devotees call the "aha reaction") upon learning bout psychological type. Their enthusiasm persists despite research showing that many test takers achieve a different personality type when tested again. For more on the Myers-Briggs Type Indicator and other self-assessments, go to:www.SelfAssessmentCenter.com Human beings are complex creatures, and we need simple ways of grasping them to survive. But how we simplify---which shortcuts we take, which approximations we accept---demands close inspection, especially since these approximations so often stand in for the real thing. 
	
	
	"The 
	Cult of Personality: How Personality Tests Are 
	Leading Us to Miseducate 
	
	Our Children, Mismanage Our 
	Companies, and Misunderstand Ourselves" tells 
	
	the story 
	of one very powerful and pervasive way of understanding ourselves: where
	
	
	it came from, why it flourished, and how, too often, it 
	fails us.  Every personality test 
	
	publisher and those professionals who use these 
	instruments in their practice should 
	
	buy and read this new book. 
	Two Letters to the Editor of The New 
	Yorker regarding the Sept. 20, 2004 article on Popular Personality Tests To the editors: I am surprised and chagrined at the ill-informed presentation of 
	personality tests in Malcolm Gladwell’s article (September 20).  Mr. 
	Gladwell clearly has no expertise in this area and is in no position to pass 
	judgment on the various tests he discusses, let alone on the accuracy of the 
	views expressed in Annie Murphy Paul’s book, “Cult of Personality,” which he 
	accepts without question. I am especially concerned about the major errors 
	and misrepresentations regarding the Myers-Briggs Type Indicator (MBTI),
	the most widely used instrument for assessing normal, healthy 
	personality differences.   As co-author of the third edition of the MBTI 
	Manual (Myers, McCaulley, Quenk, & Hammer, 1998), and author of many 
	other works on this instrument, I must correct at least a few of the many 
	errors contained in the article.            </> Both Gladwell and Ms. Paul fail to differentiate 
	between gross misuses of the MBTI and its appropriate uses, perhaps because 
	neither has bothered to seek readily available information.  Similarly, they 
	misrepresent the MBTI’s history, purposes, test characteristics, and long 
	standing as a personality assessment tool. They also fail to point out that, 
	unlike the MMPI or the TAT, which are designed to identify pathology or 
	unconscious psychological “complexes,” the MBTI identifies equally healthy, 
	adaptive, but opposite ways of using our minds, the four pairs of opposites 
	mentioned (but poorly defined) in Gladwell’s article.  Further, the MBTI 
	elicits a person’s preference (not skill or ability) for one of each 
	of these pairs of opposites.  For example, “Sensing” and “Intuition” are the 
	opposite ways of perceiving (gathering information). As a person who prefers 
	Intuition, I automatically look for patterns and meanings in most 
	situations, rather than attending to facts, details, and concrete reality (a 
	Sensing approach).  But my preference for Intuition in no way prevents me 
	from using Sensing when the situation requires it, for example when 
	preparing a financial statement or driving through traffic. I am most 
	comfortable and energized when I can freely use my Intuition and I don’t 
	especially enjoy doing most of the Sensing tasks that someone who prefers 
	Sensing would relish—but I can and do use Sensing when necessary. Sensing 
	and all the other less-preferred parts of my personality are available to 
	me. In fact, type theory asserts that all eight parts of one’s personality 
	type are necessary to adaptively conduct our lives.  We cannot function 
	adaptively by using only four preferred parts. Gladwell, like many lay people and even professionals, also  erroneously 
	assumes that the MBTI can or should be able to identify the type that are 
	more or less successful at different kinds of jobs.  In fact, the MBTI only 
	identifies types that are likely to be attracted to or
	avoid certain careers, work activities, ways of learning, and so on.  
	There is no evidence nor is any claim made that some types excel or do 
	poorly at particular jobs.  Some types do predominate in certain careers 
	(because people tend to seek situations that allow them to use their minds 
	in preferred ways), but every one of the sixteen types can be found in most 
	or all career and work settings. Different types may approach their work 
	differently, however, and may have different sources of 
	satisfaction.            </> Rather than being concerned about whether he will come 
	out to be the same type if he took the MBTI again (accurate data on the very 
	acceptable reliability or consistency of the MBTI can be easily found in the 
	1998 MBTI Manual), Gladwell  should be legitimately concerned about 
	whether his reported results (INTJ) accurately describe him or not.  Did he 
	read a detailed type description of INTJ? Did a professional 
	interpreter explain the MBTI to him and ask him to verify the accuracy of 
	the results? Did he have access to type descriptions of all sixteen types to 
	help him understand how he may be similar to or different from other people? 
	Was he encouraged to identify the ways in which he may be uniquely different 
	from other people who share his type? Unfortunately, many people who take 
	the MBTI are given little or no information about it and little opportunity 
	to judge whether their results are accurate, or how knowledge of their type 
	might be of use to them.  Myers called her instrument an “Indicator” and not a 
	“test” because she carefully constructed and validated it to “indicate” 
	one’s likely type. She knew that personality is too complex to expect 
	any set of questions to be accurate for everyone all of the time!  
	Therefore, Myers insisted that MBTI results be given directly to the person 
	answering the questions.  She trusted people’s knowledge of themselves in 
	answering the questions and in judging the accuracy of the results. She 
	developed the MBTI to enhance people’s lives, not limit their choices or 
	stereotype them.  It is ironic that for many years Myers was reluctant to 
	publish her instrument (she started developing it in the 1940’s) for fear it 
	would be misused and harm people.  Gladwell’s and Paul’s misunderstandings 
	of Jung, type theory, and the MBTI are the most recent confirmation of 
	Myers’ fears. Naomi L. Quenk, Ph.D.   This infomediary newsletter is brought to you by the HRD Press/Training House ( www.TrainingHouse.com ) B/Coach Systems (www.B-Coach.com), and Human Synergistics International (www.HumanSynergistics.com) If you enjoy and learn from this newsletter's content, please let these sponsors know that you appreciate their contribution to your success. To subscribe, go to www.PersonalAssessments.com  |